In a small restaurant you recognise regulars naturally. But as your team grows, you run multiple shifts or online reservations come in, that personal touch fades fast. Who booked last month? What allergies did table 7 have? Who has not visited in months?
CRM (Customer Relationship Management) sounds big, but for restaurants it simply means knowing your guests and acting on it. With guest profiles in Restotailor you build that from your daily reservations. No separate system, no duplicate work. And it is included in your €65 per month subscription.
Built automatically from reservations
Your CRM does not have to start manually. Every online reservation via your widget or website creates or enriches a guest profile. Name, email, phone and reservation history are linked automatically. Books again with the same email? Your system recognises the guest immediately and adds to the profile. Your guest database grows with your business, without spreadsheets or loose notes.
What is in a guest profile?
Per guest you store contact details, full reservation history and communication preferences. For restaurants you also register allergies and dietary preferences: vegetarian, vegan, nut allergy, gluten intolerance and more. Your team knows what matters before the guest sits down. On the profile you also see newsletter subscription, feedback given and when the last reservation was. One overview, all relevant info.
Better service on the floor
CRM is not just a marketing tool, it improves the experience in your dining room. Guest with a nut allergy? Kitchen and floor staff know. Someone who comes back every month? You recognise a regular and can welcome them more personally. Combine guest profiles with your table plan and every reservation has context: who is coming, party size and what to watch for. That is the difference between an anonymous table and a guest who feels seen.
Smart filtering and segmentation
A long guest list only helps if you can use it. In Restotailor you filter on many criteria: who has email or phone on file, who subscribed to the newsletter, when the last reservation was, how many visits, whether they gave feedback, and which allergy or dietary preference is registered. Find guests who have not booked in three months in seconds, or everyone with a gluten-free preference for a special menu. Useful for promotions, events or targeted follow-up, without scrolling manually.
Communication per guest
Per guest you set communication: confirmation emails and email reminders are included in your subscription. SMS reminders are optional add-ons. You decide per guest whether they receive the newsletter. Catch website visitors too via the newsletter pop-up. That also helps reduce no-shows: automatic confirmations and reminders go to the right address at the right time. No generic blast to everyone, targeted communication based on real guest data.
CRM as the foundation for marketing
Marketing only works when you know who your guests are. From your CRM you send targeted campaigns via the own newsletter module (paid add-on) or connect free with Mailchimp, MailerLite or Brevo. List growing slowly? Start with collecting more subscribers via widget, pop-up and guest profile. Combine an email with the offer function in your widget to make a promotion visible at booking time. Read more in our articles on newsletters for restaurants or social media. And with analytics you see where reservations come from, so you know which actions actually pay off.
Import, export and overview
Switching from another system or want to back up your guest list? Import and export brings contacts in or exports selections. Pin regulars to the top for quick access, or open a quick overview with recent reservations without opening the full profile. CRM does not have to be complicated, it should help your team work faster, not slower.
Conclusion
CRM for your restaurant is not a luxury for big chains. It is the foundation to keep personal service as you grow. With guest profiles in Restotailor you build automatically from every reservation, register allergies and preferences, filter smartly for campaigns and send targeted communication. All included in €65 per month, with no commission on reservations. Start with what you already have: every booking via your widget is a step toward smarter guest management.